Design and Psychology Tips for Effective Crypto Banner Ads | A Comprehensive Guide

4 min readMar 17, 2023


Learn how to create attention-grabbing crypto banner ads with our comprehensive guide on design and psychology tips. Improve your crypto marketing strategy today.

Attention-grabbing crypto banner ads are a great way to get people’s attention, but they’re challenging to do well. It would be best to consider how it will look on different devices in different contexts and sizes. Those design and psychological elements of crypto marketing are often overlooked.

Make Sure Your Banner is Big Enough

When making a crypto banner, it’s important to ensure it’s easy for the user to see. Your banner should also be big enough for them to read comfortably- not too large or too small.

Below are some banner sizes to choose from:

Medium rectangle (300X250)- The most compact of all popular sizes that perfectly fits in text material or at the footer of a post.

Leaderboard (728X90) — This is typically placed at the top of a website, attracting higher traffic and visibility.

Mobile leaderboard (320X50) — This layout is optimized for smartphones and perfectly aligns with mobile webpages and applications.

You can check out our complete guide here for more details on choosing the right ad format and layout. In Cointraffic, we focus on customizing for each client to get the best results for your campaign.

Psychological Tips To Draw Attention

  • Choose a sans-serif font. Sans-serif fonts are easier to read on screen than serif ones, as they lack the small details that can be difficult or impossible to make out at smaller sizes.
  • Use a large size for your text. People should be able to read it from far away. Around 16px is a good benchmark, but experiment with various options!
  • Avoid using too many colors in your banner ad design, especially if they’re bright and contrast poorly. If you want multiple colors, try using them sparingly in different areas of the image, so they don’t compete against each other visually. Also, remember that designers often use white space as part of their design process.

Design Crypto Banner Ads for Mobile First

When designing a banner advertisement, consider mobile devices the most popular. Many people consume crypto news on their smartphones or tablets. That also applies to browsing crypto news sites and portals where your advertisements may appear.

Your banner should be easy to read on a small screen and not distract from the rest of the page. In addition, it should not be too bright, distracting, or take up too much space. While setting up your campaign, our experts will help you with these psychological design choices.

Focus on Simplicity, Not Details

Simplicity is key. Use simple fonts, and keep it to one or two colors to help your banner stand out in the crowd.

Keep your message clear and consistent with other content on your website or social media pages. That way, viewers know what they’re looking at and where to find more information if needed. Engaging your audience and triggering an action on their end is essential.

Consistency Is Mandatory for Crypto Banner Advertising

Be clear, concise, and consistent with your crypto banner advertisements. Use a single message. Don’t try to cram too much into your banner ad design. Provide enough to wet people’s appetite, so they click the ad for more information about your product, service, or project.

Make sure that your call-to-action is clear and easy for people to understand. Concise messages like “Download our app” or “Register now” will always be incredibly effective.

Pay Attention To Ad Design Trends

Like any other aspect of life, marketing is an ever-evolving industry. Design trends used thirty years ago may not work today. Therefore, it is essential to remain current on these developments and find new ways to engage your target audience.

Although crypto banner advertisements will always catch people’s eye, they must trigger an action. A new and daring design may persuade viewers’ minds more quickly than a standard approach. It pays to be brave and bold, but you shouldn’t overdo it.

Keep an eye on our upcoming post about advertising design trends, as it may provide helpful inspiration for your next campaign!


Design is a crucial part of your marketing strategy, and we hope these tips have helped you understand the importance of good crypto banner advertising design.

It’s important to remember that what works for one company may not work for another. Don’t be afraid to experiment with different styles to achieve your desired result!

Originally published at on March 17, 2023.




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