What are Pop-Under Ads? Advantages for Advertisers and Publishers Explained

4 min readMay 3, 2023


Pop-under ads have been a popular advertising format for quite some time, and they continue to be effective in driving traffic for advertisers and generating revenue for publishers. In this blog post, we will discuss what pop-under ads are, how they differ from pop-up ads, and their benefits and drawbacks.

Understanding the Differences Between Pop-under and Pop-up Ads

Cointraffic pop-unders

Pop-under ads are a type of online advertisement that opens up in a new browser window behind the main window that the user is browsing. Pop-unders usually have a higher conversion rate due to their ability to capture the user’s attention once they finish browsing the main page.⁣

The pop-under ad format is ideal for advertisers looking for short-term advertising campaigns, a higher quantity of reach over quality, and the ability to drive cheap traffic with a small to a medium daily budget. This format is also beneficial for those who wish to drive a high volume of traffic from Tier 3 countries and run a campaign with broad geo-targeting.

Additionally, pop-under ads are effective in collecting registrations, email addresses, subscriptions, and other relevant information when using different landing pages. Since pop-under ads do not require a banner, advertisers can get started with their campaigns promptly.

⁣Compared to pop-up ads, pop-unders are less intrusive and annoying. Pop-ups, on the other hand, are ads that appear on top of the main window and block the user’s view until they close the ad or take action. Pop-ups are often used in a negative way, such as to trick users into clicking on a link.

Boosting Conversions and Revenue: The Advantages of Pop-Under Ads for Advertisers and Publishers

Pop-under ads have many benefits for both advertisers and publishers. For advertisers, pop-unders have a higher conversion rate, which means they can generate more leads, and the format is more affordable and easy to launch. Advertisers can design ads to be as appealing and convincing as possible.⁣ For publishers, pop-unders can generate more revenue due to their popularity among advertisers.

By using this ad format, advertisers can provide all the necessary details, offers, and more, increasing their chances of winning customers who have not converted or reminding their existing viewers of new updates that may prompt them to patronize their brand even further.⁣

Drawbacks of Using Pop-Under Ads and How to Address Them⁣

However, there are also some drawbacks to using pop-under ads. One major drawback is that they can be considered annoying or intrusive by some users, which could lead to a negative perception of the advertiser or publisher. Another drawback is that pop-unders can be easily ignored by users who have multiple tabs open, which could lower their effectiveness in generating conversions.⁣

Due to the intrusive nature of pop-under ads, they are typically displayed on non-premium websites. While the quality of traffic may not be as high, it is compensated for by the quantity of traffic generated.

A recommended approach is to complement banners with pop-unders. This strategy effectively harmonizes the volume, quality, and cost of website traffic.

Why Pop-Under Ads Will Remain Popular Among Advertisers and Publishers in 2023

Pop-under ads have become a popular choice for advertisers and publishers in recent years, and their demand is expected to increase in 2023. Here are the reasons why pop-under ads remain effective:⁣⁣

Effective for Top Verticals and Offers⁣

Pop-under ads have been proven to be effective for various verticals and offers, including crypto, gambling, e-commerce, iGaming. This versatility makes them a preferred option for advertisers who want to reach a wider audience.⁣⁣

Massive Traffic Generation⁣

Based on our internal data, we have observed a significant increase in pop-under traffic volume from May-October 2022 to November 2022- April 2023, with a notable growth rate of 40 percent. This statistic shows that pop-under ads have a significant reach and can help businesses drive more traffic to their website.⁣

Compelling Design and Copy⁣

Pop-under ads provide an opportunity to use compelling design and copy, making them a powerful marketing tool. Advertisers can use creative visuals and persuasive copy to capture the audience’s attention and increase conversions.⁣

⁣To sum up

In conclusion, pop-under ads are a popular and effective advertising format for both advertisers and publishers. As long as they are used responsibly and ethically, pop-unders can be a useful tool in an advertiser’s arsenal. By understanding their benefits and drawbacks, advertisers and publishers can make informed decisions on how to use pop-unders to drive traffic and generate revenue.

Originally published at https://cointraffic.io on May 3, 2023.




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